WHAT ARE THE RIGHT STRATEGIES ON HOW TO SELL AÇAÍ?
We’ll show you very common strategies for selling açaí.
If you are thinking of starting your own business, you should know that this is one of the most attractive options for an entrepreneur to enter the market.
Açaí is really good because it is rich in fiber and good fats, which makes it a fitness choice. By combining with all seasons, açaí has become a national preference, which is sold in quantities of up to 500 tons per month in states like New York.
Do you want to know the strategies and secrets of how to prepare açaí? Then stay tuned for more tips!
In wholesale, this product is usually distributed in jars and boxes. Those of 2kg, 6kg, 10kg and 180kg are the most popular. These are the products that an açaí factory can sell to other companies, which will distribute the food among final consumers.
Bulk sales are ideal for other types of business linked to the production of açaí: stores that offer food directly to customers.
Those who choose to follow this strategy need to invest in things like açaí bowl – accompanied by fruit and nuts – juices, smoothies, ice cream and popsicles.
HOW DO YOU PREPARE AÇAÍ FOR SELLING?
Açaí stores are one of the most popular strategies to put your product on the market, but carts are also an alternative for those who want to enter this area and don’t have much money to invest.
They are easy to transport and can reach more consumers, although they have reduced capacity when compared to stores, which have more space for the production and storage of the delicacy.
If you want to start preparing açaí to sell as soon as possible, check the step by step to make your small business happen.
STEP 1: LEARN HOW TO PRODUCE AÇAÍ
On a low scale, açaí pulp can be transformed into the product with a few instruments, such as an industrial blender and a good freezer.
However, if you intend to supply this product professionally, açaí mixers and other professional equipment will bring greater productivity and efficiency to your business.
The first step to enter the market, however, is not buying equipment but learning how to make açaí.
STEP 2: PLAN YOUR INVENTORY
How much açaí do you intend to sell daily? You need to have an estimate of the stock and the amount of raw material your brand will need to be able to purchase these products at the best cost and increase profit margins.
Make a good planning and review it periodically to adjust your monthly purchases to the demand of your store or your açaí cart.
STEP 3: DEFINE A MARKETING BUDGET
The first big challenge to have a successful business is to make it known. Therefore, it will be necessary to separate part of the company’s budget to invest in marketing initiatives. Depending on the region where you operate, it may be more expensive to promote your business.
Sound cars, flyers, ads and promotions are smart strategies to make your brand become famous.
STEP 4: CREATE A UNIQUE MENU
Finally, don’t forget that what really differentiates your açaí from the others is the recipes used. So develop a menu that meets your customers’ expectations and try to introduce new flavors and toppings so that they always have a reason to do business with you again.
WHAT DO YOU NEED TO DO TO HAVE A SUCCESSFUL BUSINESS?
A successful company never depends only on a good idea. For an açaí store to work, you need to be aware of several factors. We list the main ones below.
TREAT THE CUSTOMER WELL
It is the way your business relates to consumers that ensures its continuity. Therefore, seek training and skilled people to help you make an excellent customer service.
BE CAREFUL FOR THE PRODUCT QUALITY
The quality of ingredients in an acai business must be high. Today, many people have the habit of consuming this delicacy, which has raised expectations. Concentrate on top quality materials to ensure the success of your product. Prefer products with USDA and Non-GMO certification.
INVEST IN PROMOTION
How many people know that your company exists? Investing in initiatives that can make it more popular among consumers and developing a firm presence in social networks, such as Instagram, will make all the difference.
ACQUIRE GOOD EQUIPMENT
Without good machines capable of producing and filling the product made by your açaí business, it will be difficult to achieve a good return. Find an experienced supplier. He will help you choose the right machinery to start your business.
Now that you know how to sell açaí, be aware of all the points mentioned here. They will help you to put your strategies in pratice with maximum efficience, and your investiment will be back fast.
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TROPICAL AÇAÍ IS USDA IBD ORGANIC, KOSHER ,FSSC 22000, JAS, EU ORGANIC AND HAS ALL THE CERTIFICATIONS THAT ASSURES THE HIGHEST QUALITY PRODUCT POSSIBLE. SINCE WE HAVE WHAT’S KNOW AS “TOTAL VERTICAL INTEGRATION” WHICH MEANS WE OWN THE FARM GROW OUR OWN AÇAÍ, THEN WE PRODUCE THE PULP IN OUR OWN PLANT, IT ALLOWS US TOTAL CONTROL OF ALL PHASES. FROM SEED TO EXTRACTION TO PRODUCTION AND PACKAGING, WHICH ENSURES YOU THE BEST QUALITY PRODUCT POSSIBLE.