How to set up an Açaí Bowl Shop and make the business work
Discover the step-by-step process in starting a successful business.
Setting up an Açaí Bowl Shop is among the top options for entrepreneurs in the USA. The growing interest in this type of business is due to a number of factors, including the opening of the market towards projects aimed at quality of life and the convenience of fast food, the need for a simple structure and low initial investment.
An Açaí Bowl Shop is a great business to start Açaí Bowl Shops can be extremely profitable in some regions of the country and is a great way to start in the business world. However, you have to research well before you act and be willing to work hard to make things work as they should.
Research is the key to knowledge in this area. Want to know more? Keep reading.
First step to setup an Açaí Bowl Shop: Get to know the market
Without knowledge, you will not go anywhere. The first step in setting up your business is to get to know the açaí berry market in the USA. This purple berry that looks like a blueberry is commonly farmed in the northern parts of Brazil and it grows in clusters on a palm tree known in Portuguese as the Açaizeira or Açaí Tree. Being rich in vitamins and minerals makes it an excellent source of energy, thus adored by athletes and natural food enthusiasts.
The good news is that eating well and healthy is a worldwide trend that entrepreneurs should take advantage of. There are several ways to eat the fruit, but the açaí bowl is the most common.
The consumption of the açaí berry is increasing not only in the USA, but around the world! This fact only reaffirms that this type of business is an excellent opportunity for new entrepreneurs. Even if it is not cheap, it is possible to add value to merchandise and achieve good profit margins.
Make a good business plan
Many entrepreneurs do not give due importance to planning and neglect this important step when starting a business. Regardless of the type of establishment that you will open, it is extremely necessary that it is well structured, thus avoiding unpleasant surprises, as well as preventing serious mistakes, losses and being able to see opportunities.
Having a great business idea is not enough, you need to test it to see if it really meets the needs of the market. The planning stage is a preparation for your business to grow and avoid unforeseen bumps on the road to success. Why take on a business project like this if you are not ready and prepared for it? Don’t set yourself up for failure; be prepared!
Making a business plan is the same as having an instruction manual that will guide your steps as an entrepreneur. Don’t forget this and never skip this important step, which begins with market research, as we saw above.
Be prepared to handle the red tape of the business.
If you follow the right steps to set up an açaí bowl shop when making the business plan, you will have to comply with legal obligations and comply with the laws governing the food industry.
Some documents will be required before you can open up shop and take care of product storage and site cleaning so that you can get all licenses.
If possible, ask your local government for information on the list of requirements. Also, seek information about other documents needed to legalize your business and avoid future problems.
Choose a great location and storefront
We know that location is one of the most important points for a business, especially when it is a restaurant or cafe. Ideally, it is a place with a large flow of people, and in the case of an açaí bowl shop, close to a beach, gym, school, mall, shopping plaza or even a condo/apartment complex
The important thing is to reach people interested in your product, so first and foremost know the profile of your audience. Choose a pleasant place, with great pedestrian movement where your customers can enjoy their açaí bowl safely.
The type of store structure will depend on the size of your business – it can be small and simple or large and well structured, which will be defined by the amount you have to invest. Basically, on site you will need a dining area, a restroom, a space for food preparation and another for stock. Regardless of size, it is essential that your store be always organized and clean.
In addition to the traditional açaí bowl, you may want to consider serving other açaí options, such as ice creams, sorbets, smoothies and juices.
Know the necessary equipment
First of all, when buying equipment for the shop, consider investing in new equipment. There are many options available for used equipment, but in the long run the price difference might be marginal. In addition, new equipment generally can come with warranties and included initial maintenance.
Here is a list of the basic equipment for setting up an acai bowl shop:
Tables & Chairs
Commercial Soft Serve/Frozen Dessert Mixer
POS System/Cash Register
Of course, other equipment may be needed, which you will know according to the type of service you will offer. Each business has its specifics and when setting up yours, everything will become clearer when identifying other machines and equipment that may be needed.
Find out how much to invest
Fixed investment – the capital to be used to purchase equipment, rental space and storefront.
Pre-operational investment – expenses with market research, project management costs, governmental licenses and certificates, etc.
Working capital – the capital needed to cover the initial expenses of your business. With it you will make the initial purchases of products, hiring employees, payment of taxes and fees, maintenance, etc.
When it comes to numbers, it’s hard to make a prediction as it will depend on the size of your store, location and style. As a rough estimate, we can say somewhere around $50,000, which can be much more, or less depending on the size of your business.
Analyze the competition
This is another important step that is often overlooked by the entrepreneur – analyzing the competition. Since setting up an Açaí Bowl Shop is a trend – we can see some of these establishments spreading across the country – you need to know who your competitors are and analyze each one of them well enough so that you can offer different options to your customers and stand out.
Now that you know your competitors well and know what they offer, it’s up to you to innovate and differentiate yourself from others. In the açaí niche, there are many ways to do this, such as crafting unique açaí bowls and creating combinations with other types of foods.
The important thing is to be able to please your customers and earn their loyalty to your business. Be creative, but don’t forget to use common sense.
Remember, in order to innovate, you must know your customers’ profile first, so as not to risk creating something wonderful but far from their needs and demands.
Invest in digital marketing to promote your business.
Everyone business has some form of digital marketing these days. Long gone are the old marketing way, which was about only focusing on aggressive advertising where consumers can’t choose whether or not to have access to it such as TV commercials, magazine ads, billboards, etc.
In digital marketing, the idea is for your customers to come to you because your business adds value to them. How? By creating quality content and becoming a reference point in the market. So if you don’t have a website or blog, create one now!
Make a digital marketing plan and watch your business take off. You can hire an agency or consultant to help you with this process.
Provide excellent service
Believe me, you can have the best product in the world, but if you don’t know how to serve your customer well, it won’t do you any good. Yes, most people return to places where they’ve been served well, and that counts more in the customers eyes than the actual quality of the product.
Train your employees to be able to provide excellent service as this will make all the difference to the success of your business.
Now that you know how to set up an Açaí Bowl Shop, follow the process step by step and make your business work.